First Contact Enquiry #

The screen diagram shows the essential information required to be captured for a successful ‘First Contact Enquiry’.

Every record within the database requires an ‘Address Code’ – these can be automatically generated by the Elite System.  In addition it would also be advisable to collect the following details:

By using the second page of the customer record the, ‘Personal Details’ page can be used to collate additional useful marketing information.  This page can be individually tailored to best meet your businesses requirements.

The primary advantage of capturing this amount of data at the enquiry stage, enables your business to learn more about your possible customer base, and thus give your business the ability to target advertising more accurately, and use the ‘Choose & Print’ option to target and monitor individual enquires, by type, and/or value.